--- layout: null --- UCLA OARC Statistical Seminar Map — MKT 397 Resource
Statistical Methods Reference

UCLA OARC Seminar Map

60+ free statistical seminars from UCLA's Office of Advanced Research Computing, organized by software and topic. ★ marks seminars directly relevant to MKT 397 coursework and thesis research.

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R

25
Introduction to R
Setup, dplyr, ggplot2, RMarkdown basics
R Data Management
Data wrangling & manipulation
R Markdown Basics
Reproducible reports
Introduction to ggplot2
Grammar of graphics & data visualization
Intro to Linear Regression in R
OLS regression fundamentals
Introduction to Regression in R
Comprehensive regression overview
Decomposing, Probing & Plotting Interactions
Interaction effects & moderation analysis
MKT 397
Analysis & Visualization of Interactions in R
Updated interaction analysis methods
Survey Data Analysis with R
Complex survey designs & weighted analysis
Survey Data Analysis with R 4.5.1
Updated 2025 version
New
Intro to Survival Analysis in R
Kaplan-Meier, Cox regression
Repeated Measures Analysis in R
Within-subject designs
Latent Growth Models & Measurement Invariance
LGM + invariance testing in lavaan
Thesis
Introduction to SEM in R with lavaan
Path analysis, CFA, full SEM
ThesisMKT 397
Confirmatory Factor Analysis with lavaan
CFA model specification & evaluation
Thesis
Missing Data in R
Multiple imputation, missingness patterns
Introduction to R Programming
Functions, loops, control flow
Intro to Generalized Linear Regression
GLM family: logistic, Poisson, etc.
Beyond Logistic Regression in R
Multinomial, ordinal, extensions
Zero-Inflated & Hurdle Models
Advanced count data models
Output Tables in R
Publication-quality tables
Effect Sizes for Multilevel Models
Effect size calculation for HLM
Introduction to DAGs for Causal Inference
Directed acyclic graphs & causal reasoning
MKT 397
Covariate Selection: Good & Bad Controls
Avoiding collider bias & confounding
Machine Learning for Scientific Research
ML methods for researchers

Stata

14

SAS

12

SPSS

13

Mplus & Latent Variables

4

Cross-Package & Methodology

8

Special Topics

5